Six must haves for a blog tour post


These may seem pretty basic to a lot of you, but I have seen some self-published and small press authors who aren’t aware, so I thought I’d share.

1) Links – link to everything you can including:

  • Goodreads *
  • Your website *
  • Your Facebook fan page *
  • Your Twitter account *
  • The book buy links **
  • Any other social media links you have.

2) An entertaining post – sounds simple, but you multiple of these across the whole blog tour. Vary them up and brainstorm with your friends. Some good ones to consider include:

  • Author interview
  • Character interview
  • Guest posts (experiment here and come up with some left of centre topics).
  • Reviews

3) A book blurb and cover pic – no eye rolling, I’ve seen this missed. The blog tour is trying to sell your book so they need to know what it’s about.

4) Author bio and picture – again, sounds basic, but it’s been missed before. Write it in the third person and sell yourself. Consider getting a professional photo taken, unless you rock at selfies like I do (that’s out on my back veranda) —>

5) Call to action – you should always look to direct people to “do something” like buy your book, add your book on Goodreads or follow you on Twitter. This counts double if you’re having a giveaway (and it is best to include a giveaway for your tour).

6) Buy links – yes I’m repeating this and that’s because it’s SO important. If you don’t have buy links then you are missing out of impulse buys.

*If you don’t have any of the first four links then you should seriously consider starting them up, but only if your committed to the upkeep requirements.

**It’s best not to start the blog tour until the day your book is released if there’s no pre-order option.

If in doubt, there are lots of book PR services companies/blog tour operators around who you can hire to schedule and assist with your blog tour for reasonable prices.

Done a blog tour before? I’d love for you to share your top tips for a successful blog tour.


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